"Use Facebook to share pictures of yourself using our product and we'll give the winner a trip for five to Cancun."
Ok, not a bad idea. Fun enough. Innocent enough. Unless, that is, you're Molson beer and colleges in Canada get really irked that you're encouraging irresponsible drinking. So maybe the colleges are a bit oversensitive, but you play the good corporate citizen card, punt and pull the contest.
I mean, it's not like Molson encourages Canadian college kids to drink their beer, right? (Pay no attention to the actual Molson ad below...) But in Molson's defense, isn't the drinking age in Canada aligned almost perfectly with freshman year??
facebook, molson, social media marketing
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