This is one of those books I secretly don't want to send to my clients, because I fear they will no longer need me... "The Now Revolution."
But I will, because it is that good. And that impactful.
When I sent an email to my intrepid e-newsletter mailing list with a simple "first one back to me gets a FREE copy" note last week, half of my email list responded within 30 minutes...
I am thinking you need to read this book. My copy? It is an homage to dog-earing. There were so many useful bits of actionable steps that I am still going through and trying new things here and there.
Why should you read this book? My five CRITICAL reasons:
1. It helps you understand how to begin the cultural shift necessary within your organization to make the social web work for you.
2. It helps you identify the right people to execute your social web strategy within your organization.
3. It finally begins to make some sense of the ROI and measurement quandry we all find ourselves struggling with regards to our social web program.
4. Clear, concise instructions and steps to set-up your listening posts, and more importantly, the structure needed to both monitor AND respond to what people say about you and your brand out in the marketplace.
5. No theory here. Just real, actionable steps.
5.5. And trust me, there is more...