Last year we reported on the 2008 Marketing 2.0 conference in Paris, this year we're returning to Paris for the 2009 conference and this year we're speaking. The Marketing 2.0 conference is a high-paced two days discussing the latest developments, case studies and thinking in social media and word of mouth marketing.
I will be speaking about using online communities specifically as engagement tools. Presenting some examples of how we have helped brands to engage their customers (or their target customers) and concentrating on ways in which you can leverage the expertise and knowledge that sits inside any brand to build this type of engagement. Sharing this expertise with your customers and using it to
- engage them in a way you haven't before and make them feel part of the company
- position the brand as thought-leaders in their space
- reward customers for their loyalty
Online communities are a great way to engage customers, and they let you extend the brand experience that they have. You may just manufacture an FMCG product, but by leveraging the expertise inside your firm and offering this to your customers using online communities you are offering them a real service. It's not about marketing to them it's about engaging them.
More on this in Paris later this month.
Marketing 2.0 Conference, Paris, March 30-31
Alongside FreshNetworks, a wealth of great speakers are on the agenda for the conference, including:
- International brands with great stories to tell, including Lego, Virgin, Nokia, Ford, Nike and L'Oréal
- Social media players, including Facebook, YouTube, Amazon, Ebay, MySpace, Netvibes, SlideShare, Dailymotion, JustinTV, SixAppart and Slide
- And analysts from firms, including Forrester, Crispin Porter + Bogusky, Critical Mass, Edelman and pourquoitucours
For more information about the conference click here.
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Some more reading
- The Most Innovative Companies in Advertising & Marketing (scotttesta.com)
- Une conférence sur le Marketing 2.0 le 30 mars prochain à Paris
- Marketing 2.0
- Marketing 2.0 et réseaux sociaux
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