Within the past ten years the growth and popularity of online marketing has made even the most old-fashion of brands recognize the need to capitalize on online marketing efforts.
With 80% of business communications occurring online it's no wonder that 47% of Americans claim that Facebook marketing campaigns can be the greatest influencer on their buying decisions.
Unfortunately, a lot of business are seemingly clueless about optimizing their online video content and that puts them at a competitive disadvantage.
Fact is, today's marketing efforts are driven by social media, and if done so properly allows your brand or voice to reach a target audience - one that will interact, comment, and share your content with others.
The graphic below depicts how businesses are using video content to engage with employees and clients via online social networks, and how traditional marketing mediums have fallen to the wayside.
Presented by KZO Innovations