Pinterest announced today the release of its Pinterest Shop, a one-stop place on the web for buyable pins. In June the company unveiled its long-awaited buyable pins--images with buy buttons attached--but until now they were scattered throughout the site. Now users can browse the Pinterest shop for items in similar categories.
Amazon might be the "everything" store, but with Pinterest's longtime interest in curation, browsing the Pinterest shop might feel more akin to browsing one's favorite gift shop with the items stacked just so and easily paired with extras.
As quoted by Wired, Pinterest spokesperson Jamie Favazza states:
"As a catalogue of ideas, our mission isn't to just show you those ideas, but to help you bring them to life."
In the same announcement, the company also stated it would be making buyable pins available on Android devices. Previously they were only available on iOS.
Pinterest will roll out its shop over the next couple weeks. Buyable pins let customers buy directly from brands like Nordstrom, Macy's, Bloomingdale's, and other big retail stores as well as small boutiques that have a lot to gain from the exposure.
Pinterest now contains a reported 60 million pins. In their announcement, they outlined some of the top trends customers have been shopping since they launched buyable pins a few months ago (an idea of how the Pinterest Shop might be organized?). These trends include leather leggings, blanket scarves, cat eye sunglasses, and delicate jewelry.