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I recently formed PitchEngine as a platform to share ideas, successes and failures pr pros have had introducing social media into their PR campaigns. We all know the tools are there- Todd Defren's SMNR 1.5, Brian Solis's PR 2.0, and countless web apps that make two-way communication with media possible. The trick is, how do we put it all together in a practical way that works for each of us. At PitchEngine™, we'll share things (big and small) that have worked for us. My experience comes from the corporate perspective, but member of the group are from all walks of PR and media. As social media savvy bloggers you're all invited to come check us out!
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Social Marketing