Last week the social media world stepped up their game. Snapchat introduced context cards, Twitter added their 'Happening Now' notification and 'Bookmarks' feature, and Facebook added 'Creative Dynamic' for advertisers and expanded their Workplace offering to allow cross-company-collaboration.
Important developments, as always, but what were the most-important updates on SMT?
Letting our readers decide, here are the most viewed and shared posts from last week.
The most clicked on articles from the weekly newsletter:
A hot topic last week - people are heated over whether or not Twitter should have 280 characters or whether Twitter should stick with 140. How can you use the 280 limit to your advantage?
Sometimes marketing feels a lot like being a psychologist. The only way to succeed is to understand how your audience and customers think.
It's no surprise this was a hot topic last week. Facebook's new advertising tools is a game-changer for us social media marketers. This article gives you all the information you need to know to get started using Dynamic Creative.
SMT Influencer, Bob Carver, visited Hubspot’s INBOUND17 conference - here are the 9 major digital marketing trends and takeaways he learned while there.
Contributor, Scott Sims shares twelve of his best-held secrets for marketing on Facebook. Simple but powerful tips that we can all benefit from.
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As we prepare for Halloween and other holidays, #SMTLive will be meeting tomorrow (Oct 17th) on Twitter to talk about How to Improve Your Facebook *Organic* Reach & Engagement. Join us to be a part of the conversation. Share your insight with the group and maybe you'll be featured on our recap article.