B.L. Ochman posted a good recap at AdAge of an interesting survey conducted by the Avanade group on the impact of social media for companies. The study reports that in a survey of Fortune 500 companies, 41% say that social media "has potential to transform their customer relationships, improve their reputations and increase sales." Ochman goes on to write:
- Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
- Early adopters are reporting improved customer relationships, better corporate reputation and increased sales.
- Businesses face competitive risks if they fail to embrace the technology going forward in a controlled and strategic manner.
Catch the full Avanade social media report here.Â
