Search Engine Optimisation is an investment not a cost.
SEO facts about the way surfers interact with the web
•75% of all intrrnet transactions start with a search engine
•Google records on average 34,000 searches per second, 2 million searches per minute; 121 million searches per hour and 3 billion searches per day
•Most online surfers never click past the first page of search results
•You cannot expect to compete online if your website is not ranking front page for important keyword search
•You can have the best website in the world, but if your website is not ranking first page in search engines, then it is in effect, hidden to the world
•Doing the right competitor
research and implementing the right search engine optimisation services provides the most efficient ROI
(return on investment) for your website and attracts the most website traffic
What is successful about SEO?
•It is also about converting internet traffic into online business sales and achieving the end goals of the website.
•SEO or Search engine optimisation revolves around ranking a website for relevant keyword terms.
Achieving SEO - The 3 Steps
•Research and Target
the Right keywords - they must be appropriate to your website, realistically achievable (competition wise) and commercially profitable to your business
•Modify your Website Content to Cater for those Keywords
- perform SEO optimisation and utilise SEO tools to show search engines how your website relates to your targeted keywords
•Build Quality Links Pointing to your Website - from trusted and related websites of authority using your keywords as the link anchor text. This helps search engines to understand your website better. Consider a faster hosting package - The faster a page loads, the higher preference it is given by Search Engines and customers are likely to spend longer on your site.
In fact, over 72% of Google searchers and over 60% of Yahoo searchers will choose a natural search result over a paid result.
Dawn McGruer FRSA