What makes a video go viral? On the one hand, it's good planning: putting the video in places where it will be seen. On the other, it's great content - and with that, maybe a little luck. We know, generally, that puppies and kittens are highly shareable when it comes to video, but a cute moment is not the only thing you need to increase views. You need to think about timing, visibility, tags, and emotion. Statistics say, for example, humorous videos that make people "LOL" are more likely to go viral.
What else do you need to know? Who Is Hosting This has put together a helpful infographic to show us the common traits of videos that go viral online, and what the smart marketers behind the campaigns did to increase their overall views.
- Release your video on a Thursday or Friday, when engagement rates are higher on Facebook. If you want more RTs on Twitter, 5 pm is the hour you're most likely to get them.
- Videos with positive emotions (especially humor) are more likely to be shared than serious, sad videos.
- Use insiders to promote your video.
- Videos that are at least 2 minutes, but hovering just over 4 are the most likely to get shared.
- When it comes to the Title, use the 80/20 rule.