Snapchat has published a new research report which looks at how Snap users research and purchase, and how brands can connect with them via the app.
And if you're looking to reach younger audiences, it's worth taking note. According to Snap:
"Reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds in the U.S., there's no better place to engage with millennials and Gen Z than Snapchat."
That seems like a lot, but Snapchat says that these figures have been calculated by "dividing addressable reach by relevant census figures" - you can read more about its methodology here.
But even if Snap doesn't reach a full 90% of 13 year-olds, it's clear that the majority of the app's 210 million daily active users fall into those younger age brackets, which can make Snapchat a great option for connecting with young, influential users.
And if you want to maximize your opportunities, the data suggests that you should get in soon - over half of Gen Z Snapchatters are planning to spend $250 or more on Black Friday and Cyber Monday.
To help, Snapchat has provided a new overview infographic to better guide your Snap ad planning. The graphic covers key elements of the research and shopping process, which may help you formulate a more effective marketing plan for the app.