While the broader narrative around Snapchat in 2018 has been largely negative (usage declines, business struggles), the latest figures from the app store show that Snap is still hugely popular, while research reports have repeatedly underlined the app's hold on younger users.
Whether you think it's a fit for your brand or not, there's no denying that there's still a lot of potential in Snap. And if you are looking to tap into that, then the monthly 'Snap Chatter' on-platform discussion trends reports are definitely worth a look.
This week, Snap Inc. has released the latest edition of Snap Chatter, highlighting the most discussed topics, celebrities, movies and slang terms among users across the app. There are always some interesting notes in these reports - as advised previously, maybe don't try to incorporate the 'Trending Slang' into your brand content, but everything else is worth taking in and considering in your approach.
Check out the infographic below - you can also read the full report on Snapchat's business site.