Social media marketing means you let anybody advise you about your product. And if you don't want that to happen ... you can't, that's already settled people can do that. Nobody had to wait for the Internet to do so, but web has helped people raising their voices. Most of the time to complain, and a few times to give interesting thoughts. In fact when I say "a few times", it's just to be compliant regarding the company ability to develop things for their customers. People always have great ideas companies just don't listen to. But if you do listen to them, get prepared to innovate. They'll give you breaking ideas, smart ways to do so, interesting views regarding your business and competitors. Would you be able to make it? For more inspiration, read Hugh's post.

You like this post? You should like these articles:

• Social Media + Consumers = Butter kicker to improve communication, innovation, products, and customer services
• Social Media + Marketing = It's not just another micro website campaign
• Social Media + Users behaviour = Would it change it all? (Part 3)
• Social Media + Marketers = Presentation by Real Branding Agency
• Social Media + Users behaviour = Would it change it all? (Part 2)

By Romain Péchard
Fast.Fwd.Innov@tion