Brian Solis was recently interviewed on the Marketing Voices podcast.
He gives some specific advice on how to get started and the tools you should be using.
His main idea: this is not a marketing activity that can be done by observing. In order to be successful in social media you have to participate.
Here are some of the key points for setting up a web content strategy in social media
- Set up profiles on the social sites - FaceBook, Myspace, Flickr, LInkedIn etc.
- Use these profiles to build up an embracive picture of who you are.
- Listen to the conversations.
- Create content - video is vital.
- Share the content - post on social sites and link to other resources.
- Share your interests and activities with others.
- Engage and facilitate the conversations.
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