- A great social media case study from two of Reebok's Brand Engagement specialists, from a BlogWell Chicago presentation. Slideshare presentation link at www.slideshare.net/.../bw20-chi-presentation-reebok
- Search engines are increasingly using social signals to help boost the validity and relevance of their results. Yesterday, Microsoft's Bing announced that they are integrating the question-and-answer social network Quora into their search results sidebar. A story about the new partnership can be found at http://www.ubergizmo.com/2012/08/bing-integrates-quora-to-social-sidebar/
- A new social media analytics tool from Datasift. Their website is at http://datasift.com/ and a story highlighting the release is at http://www.destinationcrm.com/Articles/CRM-News/Daily-News/DataSift-Rolls-Out-New-Tools-to-Help-Businesses-Analyze-Social-Data---84512.aspx
- Social media is continuing to integrate into the entertainment sector, music is no exception. Spotify just released a new app that ties to their already wildly popular service. The new application, called Swarm, taps your social networks (Facebook) to bring you recommendations, new music, shared playlists and other ways of discovering new music. An article in Hypebot is at http://www.hypebot.com/hypebot/2012/08/swarmfm-app-spotify.html
- Conference Alert: PR News announced an upcoming social media measurement conference being held in NYC in early October - press release at http://www.virtual-strategy.com/2012/08/22/pr-news-announces-east-coast-social-media-measurement-conference-nyc
- First it was Starbucks, then Dunkin' Donuts. Rumors are McDonalds may be next in line continuing the growing trend of accepting mobile payments. Yesterday a pretty big announcement came from Discover and PayPal, bringing mobile payments into mainstream. Story can be found at http://allthingsd.com/20120822/paypal-trumps-squares-deal-with-starbucks-by-partnering-with-discover/?refcat=news
- Pingdom released an interesting social media demographics report highlighting some of the most popular social networking sites. Good story about the report can be found at: http://www.panarmenian.net/eng/news/120240/Pingdom_publishes_demographics_of_social_media_sites
- Social TV continues to be a hot trend, and more shows are working to integrate social into the viewing mix. Last week's SharkWeek proved to be a "how-to" in terms of generating social activity around a TV series. A recent article in AdAge http://adage.com/article/trending-topics/shark-week-owned-35-cable-social-tv-activity-week/236812/
- GraphEffect announced a new collaboration and social network for marketers that looks interesting. Currently being used by AmEx, Toyota, and Samsung, the new social network provides a platform for marketers inside an organization to collaborate on planning, content creation, analysis and more. Press release is at http://www.prweb.com/releases/2012/8/prweb9823474.htm
- An interesting announcement from LogicBay - http://www.prweb.com/releases/2012/8/prweb9822974.htm - with a tool that allows channel partners to quickly and easily republish content across their social networks. Looks like an interesting way to centrally manage channel partners content and help them more effectively spread your message.