- mPortal launched a new series of Social TV API's for its new SPRINGBOARD system that allows developers to integrate "second screen" apps for connecting devices. As Social TV gains in popularity, more shows, movies and sporting events are trying to ensure that they are able to allow fans to engage, discuss, play games, and otherwise interact with the show. More information can be found at http://www.digitaljournal.com/pr/856661
- Social CRM as a discipline is gaining a lot of traction, and now they have their own conference. The Social Media for Customer Service Summit will bring together several leading companies including McDonalds, FedEx, Citi, Coca-Cola and Southwest Airlines to discuss the latest trends and topics surrounding social media and customer service. A news release discussing the upcoming October event can be found at http://www.newswire.ca/en/story/1026827/mcdonalds-fedex-citi-coca-cola-and-southwest-airlines-among-20-corporate-industry-leaders-to-meet-this-october-to-debate-how-to-utilize-social-media-f
- A new tool for tracking not only your organization's but also competitor's real-time performance of social stories is available from Signalnoi.se. Their web site is at http://signalnoi.se/ and their idea is to provide a platform for keeping a close eye on competitors and how they are doing in the social space. A news story with quotes from their CEO is at http://www.netnewscheck.com/article/20901/tool-tracks-competitors-social-media-metrics
- SnapCuts debuts a new Facebook app that allows users to quickly assemble and edit video clips, personalize them, and then post them across their social networks. Their web site and a story about the new product are available at http://snapcuts.com/qs/facebook/ They recently issued a press release on the new launch at http://www.marketwire.com/press-release/snapcuts-social-video-tool-debuts-facebook-app-with-a-new-quiksnap-format-1695067.htm
- Spredfast announced that they are hosting their own social event - The Spredfast Social Summit - in October in Austin, Texas. The event includes a keynote from Rebecca Lieb as well as many breakout sessions and conference panels. More information can be found at http://www.technology-digital.com/press_releases/spredfast-to-host-first-annual-social-summit
- In continuing coverage of the first "social election", CNN and Facebook have teamed up to provide "Election InSights" which is a real-time tool displaying conversations about the candidates and issues that are central to this year's contest. A news story from CNN can be found at http://cnnpressroom.blogs.cnn.com/2012/08/27/facebook-cnn-unveil-election-insights/
- Mercedes-Benz has launched a social campaign centered around its new mbrace2 telematics platform. The campaign includes integration with Twitter and Facebook as well as a YouTube video. More information can be found in this Marketing Daily story http://www.mediapost.com/publications/article/181621/mercedes-benz-launches-campaign-for-mbrace2.html