- A new study by Eloqua highlights the fact that 83% of marketers use social media "to create company and brand awareness" and more than 60% use social media to market their companies. For more information on this story, please visit http://www.thedrum.com/news/2012/10/23/83-marketers-use-social-media-create-company-and-brand-awareness
- Simpliflying has announced the release of a new report of 55 airports around the world to gain a "better understanding of how they are positioning social media" within all airport marketing. For more information on the results of this study, please visit http://www.aviationpros.com/press_release/10818078/report-shows-40-percent-of-airports-worldwide-to-increase-budget-for-social-media
- Mozilla has announced that its next beta version of Firefox will have Facebook Messenger integrated into the browser, providing the same look-and-feel that users would see on Facebook, from within their browser. For more information on this story, please visit http://www.valuewalk.com/2012/10/firefox-integrates-facebook-messenger-with-its-social-api/
- Adobe has released their new Global Digital Index Report which "analyzes and reports the findings on social engagement and paid searches." Social engagement has grown by an astonishing 850% year-over-year, partly as a result of some Facebook platform updates suchas the Timeline feature. For more information on this story, please visit http://www.cmswire.com/cms/customer-experience/adobes-global-digital-advertising-update-sees-increase-in-social-engagement-and-mobile-traffic-017910.php or download the report at http://success.adobe.com/assets/en/downloads/whitepaper/13926.Q3_2012_global_advertising_update_ue_v4.pdf
- Jan Rezab of Socialbakers will announce today at the First Annual Engage 2012 Conference that there are clear data proving "higher engagement in social media leads to higher ROI." For more information on this story, please visit http://news.gnom.es/pr/socialbakers-ceo-jan-rezab-to-discuss-social-media-engagement-tactics-at-companys-first-annual-engage-2012-conference