Is the secret "Social Software" or the underlying context/doctrine/mindset for an organization?In 1940, the French had more tanks than the Germans and many like this Car B were better armored and had better guns.So they had "Good" new software and lots of it. But they "saw" the tank as a mobile pill box that supported the infantry in a war just like the one that they had won in 1918.The main German Battle Tank in 1940 was the Panzer III. Many were Panzer I's and II. They had only a few Panzer IV's. BUT - they "saw" the Tank as part of a raging torrent of offensive force that drew on the learning about their successful offensive tactics of the Storm Troops in 1918.My point? The winners in 2008-2012 who will trash the traditional competitors in a Blitzkrieg of their own - will be those that have the better organizational doctrine/mindset.I am starting a series on this in Fast Forward - a key insight will be an examination of Ross Mayfield'sSocialText Logo.
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