Our continuing series on social media marketing mistakes moves onto "mistake #4â€³ today. Today's mistake is using social media as a channel instead of a conversation.
Since social media tools give us the power to publish, and social networks give us more places to publish, some folks believe that pushing their content all over the web is the secret of success. "I'm using some of that thar social media..." While content distribution in and of itself is a good idea, pushing out your same old content is not.
If you really want to get into social media marketing, rethink how you communicate and what you communicate about. Otherwise, you'll be disappointed in the results.
More to come. ~Jim
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