So if you are thinking about social media, and you need to do it for your company, you may want to start with a few strategic tenets.
Begin by asking yourself these questions:
1. What target audience are we trying to reach?
2. Which media does this audience like to take part in?
3. What are we trying to accomplish with them:
- Positioning as a thought leader?
- Sales?
- Spread good ideas and information?
We are rapidly heading toward an always-on economy, where customers control how, when and where they will be open and willing to accept a marketing message. Your job is to figure out when and where to launch an online service that gets you there. Remember, finding the right medium in a sea of choices is fast becoming more important than the message itself!
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