The new channel will feature Vlogs as well as media interviews; panel discussions with a variety of industry leaders; and formal and informal presentations.
"I launched this blog nearly a year ago and through it, I've been able to connect with people from all over the globe about trends and changes in our industry," said Jennifer A. Jones, creator of Speak Media Blog. "I sincerely hope the Vlogs and video responses will allow us to get to know each other even more and generate further discussion about the major changes happening in our industry."
Jones' philosophy, often echoed through her blog, is that in this world of new and social media, today everyone is a reporter and therefore brands should speak to their customers in the same way they would the press by blending public relations and marketing disciplines into comprehensive strategic campaigns.
Jennifer A. Jones is a strategic PR/MARCOM media relations expert with more than fifteen years experience on both the agency and corporate sides focusing on brand development and creative strategy that combines traditional public relations with new media and viral/social media tactics. She is currently the VP of PR & Social Media Strategy for Fletcher Martin, a fully-integrated marketing communications agency