The #1 Reason Why Your Social Media Efforts are Providing Zero Return on Investment in 2018
Do you feel stuck in a rut when it comes to achieving your business goals, and utilizing social media to help you do so? You're not alone - even some of the most savvy social marketers have found themselves ready to throw in the towel amidst the raft of social media marketing changes in 2018.
According to a recent study from the DMA, only 48% of marketers believe that they're generating a positive return on their investment into social media. This is particularly disappointing when you also consider that 77% of marketers are using at least one social network for business.
The truth is that although many marketers are “doing social media”, far fewer are utilizing the medium in a way that brings about positive results, or indeed, return on investment.
The goal is not to “do social media” - marketers need to shift their mindset from being present to considering how they can leverage social platforms to achieve real business goals.” Yes, social networks have a lot of power, given the billions of users that are active on social platforms every day. However, business leaders and marketers are still in the driver seat - they have a choice, every day, as to how, exactly, they're going to utilize these powerful technologies to maximize their performance, aligned with their broader strategy.
Social media is not rocket science. There are foundational requirements that are true for any size business, in any industry.
Take a listen to episode 246 of the Social Zoom Factor podcast, in which I share the number one reason why your social media efforts are producing zero return on investment - and how to fix it.
How to Subscribe to Social Zoom Factor Podcast
A version of this post was first published on Pam Moore's blog.
Follow Pam Moore on Twitter