Personal branding and networking is more than just racking up the connections. The value of connections is more than just a number in your community. But many people do not maximize the value of these connections because they treat them all the same. Connections aren't like dollars; you don't earn them and then put them in the bank to withdraw when you need them. Networks must be cultivated to remain healthy and strong. Most of us know how to get the connections, but these five tools are usually overlooked as ways of strengthening personal networks, and therefore strengthening your personal brand.
The face-to-face. You don't really know someone until you meet them in person. I don't know you on Twitter. I know who you are, and maybe why you are valuable to me. But a thumbnail image and an occasional 140 character burst of what you are thinking doesn't exactly create a value-maximized relationship. Obviously, the face-to-face is harder with some connections than others. But when given the opportunity always choose, or even go out of your way, to meet someone in person.
The phone. Yes, that other thing your iPhone can do. Use it. A human voice and real-life conversation will do a lot to strengthen your professional relationship with certain network connections.
The quick response. I've said it before; communication is the first level of trust. People understand that time is valuable, and a quick response proves that you value the connection. If you are organized and diligent with your communication channels, you will be able to create added value in your networks, and develop a reputation as a trust-worthy communicator.
The personalized invitation. We all use our communities to provide value for our personal brands and careers. But a community is not a single entity, it is made up of many different people. When you need something from your networks, don't just blast a mass request. Take the time to figure out who would be the best person to ask, and reach out to them personally. People will appreciate the effort and consideration.
The "asking their opinion". People aren't only willing to help you, they appreciate the chance to help you. By asking someone's opinion you are acknowledging that you respect their judgment. Social media provides a great platform for this exchange.
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These tools are all useful in their own way. They aren't necessarily the most important tools, but they are easy to use, and extremely valuable. If you keep these five tools in your personal branding/networking tool belt, you will start to see opportunities to use them, and eventually you will see results.