With more than 500 million users, and more than 44% of them earning at least $75,000, is it any wonder that LinkedIn has become a prime platform for marketing?
The world's largest professional network is designed for social selling, with some 50% of B2B buyers indicating that they use it when making purchasing decisions. As a business owner, you can develop a strong professional brand and also get a leg up on the competition by connecting and engaging with potential customers and nurturing relationships with them via LinkedIn.
Here are some tips for utilizing LinkedIn to help grow your business (via SalesForce).
This post originally appeared on Irfan Ahmad's blog.