We have always been using Social Media in some form or the other; be it to plan a trip, ask reviews or look for suggestion from friends/family. Similarly, it is also a powerful tool for destination marketers looking to drive new visitors.
So this amazing infographic, which uses stats from various tourism research studies and research from Twitter, points out the buying process for a typical vacation buyer along with the other points in which brands using social media can influence their buying decisions.
According to this infogrpahic, the buying process for vacation consists of three key steps:
1. Planning Phase
2. Vacation Phase
3. Honeymoon Phase
Also, did you know how many poeple use Social Media to plan vacations or how many use their smartphones when abroad?? Did you know how many share content about their vacations when they get back from vacations??
Find out the answers in this infographic by LeadSift: