Ok, maybe not so great - but over the next week I am going to become anactive Twitter user. I have not been a huge user of Twitter, though Ihave written before about seeing the potential for using it for marketing. Recently, there have been several other folks also speaking out about how it could be useful for marketing - some in response to Mark Simon's recent article in AdAge calling Twitter "asinine." For my own experiment, I am here at Intel's IDFhelping to create content and to capture the vibe of the event and postmore quickly than blogging would allow, I am going to be livetwittering sessions.
One event wouldn't really amount to much of an experiment, but over thecourse of this week, I am going to be in San Francisco, Chicago, NY,Detroit and then back home in DC. In short, it's the perfect week totry something like Twitter because there are plenty of things happeningfor me - both client engagements like IDF, or the Promo event I will be speaking at this Wednesday.
So check out my feed at http://www.twitter.com/rohitbhargava- and add it to your list of feeds to follow if you are on Twitter. Ifyou are among the many who believe that Twitter is just another Web2.0enabled beta method to waste time ... check back next week as I willpost a full recap of my experience and some highlights. It shouldyield some interesting conclusions over a concentrated period of time.
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