The Growth of Food-Related Content on Pinterest [Infographic]
Pinterest has become a key hub for food and recipe-related content - in fact, food is Pinterest's most popular category, with over 15 billion Pins relating to food posted to the site.
But it's not just the overall amount of food-related Pins that's worth noting, Pinterest is also seeing significant growth in food-related content - for example:
- There were 5 billion food related searches and saves on Pinterest last year
- The platform has seen a 24% increase in engagement with food-related Pins year-on-year
- 86% of active Pinners use Pinterest while grocery shopping, with 52% buying items they weren't planning to because of Pinterest
Basically, if you're in the food sector, you need to consider Pinterest - it's fast becoming a go-to resource for those looking for food related content, and that's only likely to increase with the addition of new tools like Pinterest Lens, which they've just advanced to add more food-related functionality.
To underline the growth and relevance of food-related Pins on the platform, Pinterest has released this new infographic.
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