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Today, over 67% of online adults use social networking sites. Boy, have we come a long way since the first email was sent in 1970.
Thinking back to the days of hilarious AOL screen names and Myspace profile brackgrounds makes me a bit nostaligic. Social media has evolved rapidly over the past thirty years. Facebook has gone public and is used by 15% of the world's population on a monthly basis, we have a built in "Pin It" button on our browsers, and over 45 million photos are uploaded each day on Instagram.
Engagement is growing at a rapid pace, social media is moving at the speed of technology and marketers have to stay ahead of the curve in order to stay relevant in this ever changing world. In my opinion, we are far from the end!
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