Infographics can be powerful addition to your content marketing toolkit.
The format enables brands to more easily explain complicated subjects, processes, or provide data-driven insights. Research has found that people who follow directions with text and illustrations do so 323% better than those using just text, while nearly 50% of the brain is focused on visual processing.
Plus, social media networks prioritize visual content – and strong visuals catch peoples’ eyes. Tweets with images generate significantly more engagement, and standing out on Facebook, Pinterest or Instagram is much easier with adequate visual accompaniment.
This infographic from IBM highlights some key tips for creating standout infographics to help boost your marketing messages.
A version of this post was first published on the Digital Information World blog.