Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?
As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect - though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.
But there is a reason for that - this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.
In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.
You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.