We live in an age where people encourage transparency. Open and honest conversations. Putting it all out there.
But let me say this: Secrets are still important as ever. When you have a secret, people are drawn to you. They want "some of that." It's mystery. It's intrigue. Secret sauces. Secret recipes. Secret codes. Secret treasure, even. People want to know. Be let in. But you don't have to share all your secrets.
What I'm saying is keep some secrets for yourself. It's an important part of your identity. The things you hold in are just as important as the things you share. But it's knowing what to share and what not to share that makes the difference.
Now I'm not saying your secrets should be those deep, dark things that you're trying to hide. I'm talking about those secret things that make you tick. The thing that others are always trying to figure out. You know, the REALLY good stuff.
We share a lot here at Brains on Fire about what goes in to igniting powerful identities and sustainable word of mouth movements. But rest assured we'll keep some secrets to ourselves.
And don't tell anyone, okay?