The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]
There's a lot of discussion in digital marketing circles about the impact of reduced organic reach, the power of programmatic advertising, the benefits of user-generated content. But there's not as much discussion about how these elements can be used in conjunction, combining them all to create a more effective impactful strategy.
When in reality, discussing them all as a group is probably more likely to lead to a better outcome.
The infographic outlines the key elements, and provides examples of how the three can be used in a complimentary manner - which may help get you thinking of your own 'social trifecta' approach.
Follow Andrew Hutchinson on Twitter