The State of Influencer Marketing [Infographic]
Social media connects us in ways we've never had access to before, providing us with new options to engage and share opinions within our own trusted networks. And as such, the power of influencer marketing is also on the rise, as the voices within our networks can now be just as influential as celebrities.
The power of word-of-mouth is amplified through social networks. These days, when you're considering any purchase, you have an entire focus group to call upon via your smartphone any time, and that focus group isn't some random sample. These are people you care about, people you listen to and trust. These people are influencers, and through social connection, those influential voices can be virtually anyone.
And now brands are looking to tap into that potential.
To get a better handle on the opportunities of influencer marketing, Tapinfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into the current state of influence and how brands can, and are, using it to advantage.
The full report contains some great insights into the growth of influencer marketing, particularly from the perspective of the influencers themselves, and they've incorporated the key findings into this new infographic.
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