While organic search and SEO is crucial to digital marketing, your efforts will be complemented by paid investment, utilizing PPC ads to maximize exposure.

According to research, up to 80% of marketers now allocate at least some ad budget to search, social, display, and remarketing ads - and given this, it's important to have an understanding of where your industry peers are spending, how that drives benefit (or doesn't), and where you could be losing out.

In the below infographic, you'll find a detailed breakdown of the digital ad industry, designed by experts at Grazitti Interactive. Based on 'The State of PPC' report from Hanapin Marketing, which incorporates insights from more than 400 marketers at agencies and brands, the infographic provides perspective on the latest trends in the world of PPC marketing.

Take a look at the full infographic below.