The State of Video Marketing in 2018 [Infographic]
No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.
If you're not sure whether you should be investing in video content, the evidence is fairly clear. And while not everyone has the capacity, or capability, to create great video material, there are more options and tools with which to do so than ever before. With a little creative thinking, you should be able to tap into video in some form to help boost your marketing efforts.
Underlining this, the team from depositphotos have put together this new infographic of key video stats for 2018.
Among the key data points:
- 90% of consumers say video can help them make buying decisions
- Mentioning the word 'video' in your email subject line increases open rates by 19%
- Video on landing pages can increase conversions by up to 80%
For more video stats, check out the full infographic below:
A version of this post was first published on the Digital Information World blog.
Follow Irfan Ahmad on Twitter