Every year around this time, thousands of people descend upon Austin, Texas, for the event that combines film, music, and interactive media into one gigantic meetup. Those who miss it often never forgive. Those who go will never forget.
It seems as if the size and scope of SXSW expands each year. Many companies and publications plan out their strategies for months in advance. The rise of social media has turned it into more than just a timetable of events and a checklist of people to meet; the presence associated with attendance can be as important to broadcast on Facebook, Twitter, and Foursquare as actual going to the parties.
This guide will help those new and old to SXSW navigate and plan out their week to make the most of the festivities, fun, and opportunities that may present themselves. Click to enlarge.