In the social media era, the power of social proof has been amplified, with everyone now able to share their thoughts, and read the opinions of their peers, across a wide range of connective platforms.
That's made it a more important consideration for marketing - for example, did you know that 93% of consumers say online reviews now impact their purchasing decisions, and that 80% of consumers are likely to make a purchase based on friend’s suggestion?
The data underlines the value of social proof, and ensuring that your target audience has a comparative measure to help guide their thinking.
But how can you utilize social proof in your marketing efforts? That's what this new infographic from the team at Squarelovin is all about. In it, they outline a range of stats on the value of social proof, and provide some examples of how you can use it in your process.
Hopefully these notes will get you thinking on how you can tap into the same in your marketing.