We get this question a lot at Every Dot Connects - "What the heck is Twitter, and how can something that sounds so goofy possibly do anything useful?"
Today, many people in Austin, Texas saw firsthand what Twitter can do with a few dedicated people and a great idea.
It was the inaugural Austin Blood Drive Tweetup, perfectly timed for July 3rd, just before an Independence Day weekend when accidents tend to happen, the need for blood is high and supplies run low.
It was launched using a variety of online tools; particularly with this Tweetup announcement post on co-organizer Michelle Greer's blog, but also with other blog posts, lots of tweets (Twitter messages, even ones from Australia,) emails and a Facebook page.
Here's the amazing part....
The push started on June 29th, a Sunday - a mere three days for people to find out about it, to perhaps get some time off from work during a four-day workweek, to decide to participate and for many, to face possible needle fears.
The result?
100 people signed up online for a donation timeslot to come in and give blood; the Blood Center averages around 40 a day.
The professionals who run the Blood Center said they'd never seen so many first-time donors.
As I filled out paperwork today to donate, my screener said, "Are you with that Twitter group? There are a LOT of y'all - that's great!"
Never underestimate the power of a good idea, combined with enthusiastic, tech-savvy individuals and the exponential connections of social media tools like Twitter.
(Some blood drive photos are already up on Flickr)