Football fans cringed at Draft Kings adverts, the second GOP debate garnered possibly the most meme-worthy nuggets (to date), and the social media world got what it's always wanted; a dislike button (sort of). Oh also, Apple released a new iOS (what else is new?).
Those of us in the northeastern United States are experiencing what can only be described as a sweltering Indian summer. In the spirit of all things crisp, temperate and apple-flavored, let's fall down a rabbit hole of social intelligence data.
You down with GOP?
As you'd expect, the conversation around the CNN debate was huge. The entire conversation garnered more than 1 million mentions online.
The hashtag #CNNDebate accumulated more than 626K mentions.
Examining mentions across debate participants, we can see than Jeb Bush and Carly Fiorina ran away with the conversation. Bush led everyone with more than 39K mentions. Fiorina had the second most with more than 37K mentions. Rand Paul and Ted Cruz both registered more than 15K mentions a piece.
Like most conversations, this discussion had its highlights and peaks. When we look at the entire conversation minute-by-minute, we can see that the moment that received the most mentions was when Jeb Bush referred to his brother's presidency and stated, "He kept us safe." This one minute registered over 5,300 mentions.
The minute that received the second most belonged to Carly Fiorina, when she addressed Donald Trump and his recent comments about her appearance. This moment accumulated over 4,900 mentions.
The third peak belonged to Bush again as he admitted to smoking marijuana. This moment received more than 4,500 mentions.
Interestingly enough, peak mentions of the #CNNDebate hashtag occurred at the same moment Fiorina addressed Trump and his comments about her. The hashtag was used over 4,700 times in that moment.
The overall debate had a positive sentiment as 54.5% of sentiment-recognized mentions were positive.
When we examine each candidate's sentiment, we can see that Carly Fiorina had the most positive sentiment as 72% of her sentiment-categorized mentions were positive. At no point during the debate did her positive sentiment fall out of the 70s.
Fiorina is then followed by Marco Rubio with 68% of positive categorized mentions, and John Kasich with 61%.
The most negative sentiment belonged to Jeb Bush and Rand Paul as 59% of their categorized mentions were negative, followed by Donald Trump at 54% and Ben Carson at 52%.
The most mentioned Twitter handles within this conversation belong to Carly Fiorina, whose handle accumulated more than 1.6 billion impressions.
She's followed by Donald Trump whose handle registered over 682 million impressions and Marco Rubio whose handle accrued more than 480 million impressions.
Lastly, when looking at who was driving the conversation, men held the majority of unique Twitter authorship at 59% of authors.
Twitter and Facebook Can't Agree on Facebook's Dislike Button
For years Photoshop aficionados have created images depicting the fictional 'Dislike Button' on Facebook, but with the news of a possible Dislike Button coming to Facebook for real people expressed their thoughts on the social channel where news travels fastest: Twitter.
It's been less than a day, but mentions of a Dislike Button have climbed to over 103K on Facebook and Twitter. A large number for such a short duration, but are people excited?
Simply put, yes. The Dislike Button conversation has a positive sentiment of 66% of all sentiment-categorized mentions of the possible, new feature overall.
However, when we examine sentiment across platforms it is clear that Twitter users are more excited than Facebook users. Sentiment-categorized tweets reflect the 66% positive sentiment on Twitter, but Facebook mentions show a negative sentiment with 54% of mentions being recognized as negative.
Who likes the Dislike Button the most? Men lead the conversation with 58% of unique Twitter authorship within the Dislike Button conversation.
Despite your opinion on the Dislike Button, it's almost certain that you've heard of it as the #DislikeButton hashtag has accumulated more than 25 million impressions.
iOS9 Has People Talking About...Font?
Dating back to September 8, iOS9 has received over 737K mentions. Mentions particularly started to swell with Apple's event on the 9th. With that in mind, iOS9 mentions have certainly peaked as this week closes out.
The entire conversation's sentiment, dating back to September 8, is positive as 59% of sentiment-categorized mentions are positive. However, if you examine sentiment day-by-day, you can see that the discussion around iOS9 has certainly fluxed.
When examining sentiment-recognized mentions, many negative mentions consisted of general problems with installing and downloading the new iOS. Many negative mentions also concerned themselves with the OS's new font. It is also interesting to note that the new font was also an emerging topic within positive mentions as well.
With the exception of download and installation issues, there will always be grumblings from consumers who have grown used to, and comfortable with the OS they have previously been using.
Football is Back, FanDuel & DraftKings Rejoice
Within the last week, DraftKings has been mentioned over 57K times on Twitter, while FanDuel has been mentioned over 50K times.
Within sentiment-categorized tweets, DraftKing's sentiment recognized tweets find that 65% are positive, while FanDuel has a margin of 50/50 within sentiment recognized tweets. The biggest reason for negative mentions for both brands is within the past week have been their advertising efforts.
Both brands' commercials received fair amounts of Twitter mentions in the past week. DraftKing commercials were mentioned over 13K times, while FanDuel ads racked up over 8K mentions on Twitter.
While both brands boast a general, positive social sentiment, the conversation around each brands' ads is negative. Within sentiment-categorized tweets, DraftKing commercials see 75% of mentions as negative, and FanDuel commercials have 76% of sentiment recognized tweets as negative.
Most negative mentions were driven by the number of commercials people were seeing. Viewers felt inundated by the amount of ads they saw. Negative mentions don't generally concern themselves with the quality of the ads, or the messages within them, but just seeing them repeatedly.
The Emmys are this Sunday and we'll be keeping a close eye on the trends and memes pouring out through the social channels. And with over a year to go until the actual U.S. presidential elections, the world is on the edge of its social seat as debates heat up and Tweets flabbergast the public. Brandwatch is your source for all social intelligence and data around the race for the next leader of the free world.
Interested in learning more about social listening and data, or have a question for Brandwatch? Visit us here or email me [email protected]!