The U.S. attention is on the Eastern seaboard as the Pope makes his way to the city of dreams. He's currently in New York everyone, and has all but shut down our not-so-fair city. With a groundbreaking Emmys this past weekend, a new hero amongst us (looking at you #PizzaRat, and more, Twitter was a hotbed of trending topics. Let's look at the social intelligence data behind them now.
The Emmys Belonged to Viola Davis
This year's Emmy Awards marked the 67th time the television industry came together to celebrate its best and brightest, and while some received recognition with statues, everyone received attention on Twitter. Since September 20, the hashtag #Emmys received 884K mentions on Twitter.
The entire #Emmys conversation was dominatingly positive as positive tweets outnumber negative at a rate of 10-to-1 within sentiment-recognized mentions.
Obviously, the #Emmys hashtag use peaked during the awards show itself. The three moments that garnered the most mentions during the actual show were:
Viola Davis's Emmy win and acceptance speech with over 7,700 mentions in one minute.
Game of Thrones Best Drama Series win with nearly 6,700 mentions.
Jon Hamm's Emmy win with nearly 4,400 mentions in one minute.
The celebrity Twitter handles that received the most use, and garnered the most impressions were:
Viola Davis with over 661 million impressions.
Uzo Aduba with over 400 million impressions.
Kerry Washington with over 271 million impressions.
The television show that received the most mentions was Game of Thrones with over 475 million impressions.
Lastly, women drove the #Emmys conversation as they accounted for a 63% of all unique Twitter authors.
It's Fall Now, Give Me Pumpkin Spice Everything
Some people might not like the fact that Fall has officially begun. Perhaps those people see it more as the end of summer. I'm guessing those people haven't suffered in the humidity of the concrete-jungle known as New York City.
Anyway, many took to Twitter to rejoice in Fall's arrival. This changing of the seasonal guard manifested itself as the hashtag #FirstDayOfFall and accumulated nearly 32K mentions on Twitter and Instagram.
With 26K mentions on September 23 alone, you can see that most people probably woke up and forgot about the first day of fall until it was well underway as most mentions came in the afternoon.
The most popular tweet that used the hashtag belonged to none other than Starbucks.
To compliment their popular tweet, Starbucks also boasts the most mentioned Twitter handle within this conversation with over 9 million impressions.
So, who's excited for Fall? Women are, as they hold the majority of unique Twitter authorship at 66%.
Politics? More Like LOLitics, Am I Right?
Twitter Q&As have a way of going off without a hitch, to the point where they don't cause an impact outside their intended audiences, or going down in a blaze that the entire Twittersphere can't help but notice.
The #AskTrump Q&A was more the latter of the two.
In terms of volume, the #AskTrump hashtag and accompanying Q&A was a success with over 168K tweets.
When we examine who contributed most to the Q&A, California, New York and Texas lead the entire nation.
The questions turned away from the issues and ranged from the obscene to the hilariously absurd.
No matter how you look at the Q&A, there is one thing that is certain, and that is that it made an impression - about 196 million impressions for Donald Trump's Twitter handle.
A Quiet But Happy Comeback
Nestled firmly between the Emmys and the Pope's visit to the United States, Brian Williams made his return to television. It has been months since we've seen him on TV and his resurfacing was heralded by over 14K tweets.
With the controversy that forced Williams from the anchor chair of NBC's flagship evening news program, there was speculation to how he would be received upon his return. If Twitter mentions mirror the entire public's sentiment, Williams has no need to worry as 80% of sentimented tweets were positive.
Speckled in amongst the Pope Francis hashtags and general Brian Williams hashtags the hashtag #WelcomeBackBrian garnered over 3.6 million impressions.
Did I Mention the Pope is Visiting the US?
Since September 21, and as of the evening of September 24, the Pope's US visit has received more than 1.6 million mentions online.
The specialty hashtags around this visit have seen their fair-share of use. They have racked up the following amount of mentions individually:
#PopeInDC - 200K mentions
#PopeInUS - 106K mentions
#PopeInPhilly - 23K mentions
#PopeInNYC - 8K mentions
The #PopeInDC hashtag didn't really take-off until the Pope touched down in our nation's capital, as that hashtag's use skyrocketed.
The #PopeInDC hashtag accounts for 71% of all hashtag use across the four official hashtags. The #PopeInNYC only accounts for 2%, but that number should change soon as the Pope travels to New York later today.
The #PopeInDC is the conversation's top hashtag, it has over 9 billion impressions, while the #PopeInNYC doesn't even crack the top 10 within this conversation.
The conversation is split nearly 50/50 across gender as men hold a slight advantage with 54% of unique Twitter authorship.
Now for the hardest hitting story of the week: #PizzaRat
Yes, Gotham's favorite rodent burst onto the social media scene this week as it attempted to drag a whole slice of pizza back to its lair. This feat of true determination and grit hatched the hashtag #PizzaRat on Twitter and garnered over 106K mentions.
The entire world wasn't as enthralled with #PizzaRat as the United States was. The map below shows that #PizzaRat is as American as Apple Pie.
After bearing witness to #PizzaRat's struggle, many started speculating as to the true identity of #PizzaRat, and there is one frontrunner to who #PizzaRat is assumed to be: Master Splinter. The topic cloud below shows just how many people made the connection between #PizzaRat and the sensei of the Teenage Mutant Ninja Turtles.
With over 663 million impressions, #PizzaRat will forever live as a social media symbol of hard work and dedication.
Fall data fun
With the air crisp and the beverages rightfully pumpkin-ified, the social intelligence data and news watching will continue to dominate our lives here at Brandwatch.