I've posted the email below for two reasons.
- It's seems to be a good cause and it's easy to participate just by tweeting. I am hearing a huge amount of interest from non-profits in social technology (including NPower Seattle, for whom I am giving a speech later today). The social impact category in the Forrester Groundswell awards attracted some very creative applications.
- This was a well crafted PR email. Amanda Denning, who sent it, clearly knows who am and speaks directly to me. It's well within the range of my coverage, since it's about Twitter. I'm not crazy about "you may or may not be interested," but together, these two elements got me past the second sentence, where the email was able to actually catch my attention. It's not that Amanda is brilliant or the news is incredible, just that she put a little effort into it and spoke to me personally.
A daily dose of Twitter for a good cause
As an analyst, you may or may not be interested in the recent trend ofTweet-a-thon's and Twistival's. After reading your recent post about the PRemails you receive and their relevance, I do hope that even if you don't followNCM Fathom, that perhaps you'll at least find this somewhat interesting. Ifnot, I welcome your feedback as to why. I'll be looking forward to your followup survey posting and sharing that with my fellow colleagues:
The social media and philanthropy worlds meet face-to-face for the first-eversponsored Tweet-a-thon. While the concept of a Tweet-a-thon has been usedbefore to raise awareness about social causes, never before has there been theopportunity to donate money to help a cause simply by donating your tweet. FromMarch 2 - 5, Twitter users who donate their tweet in support of CARE, a globalhumanitarian organization that aims to fight global poverty and empower marginalizedwomen and girls in the world's poorest countries, will secure a 10-centdonation from NCM Fathom in support of CARE. The Tweet-a-thon will honorInternational Women's Day and spread the word about the acclaimed SheilaC. Johnson documentary A Powerful Noise Live -broadcasted live in 450 movie theatres nationwide on March 5.
This unique collaboration is the chance for the social media community to unitein support of women around the globe, while pushing the boundaries ofconventional philanthropy. We hope that you will blog and donate your tweetnext week. Thank you in advance for your consideration. Complete details can beviewed at the following link:http://www.pitchengine.com/ncmfathom/ncm-fathom-hosts-tweetathon-and-visual-petition-to-fight-global-poverty/5155/