Every year, The Community Roundtable publishes a compilation of community management best practices that its members discussed and learned together over the course of the previous year. It is a dense tome of analysis and shared practices that we hope helps to educate the market and provide practitioners with a reference for when they have questions or need inspiration.
On Thursday, I am pleased to be doing a webinar with The Social Customer that will review high level findings but also allow people to see the state of community management through the eyes of two of our members: Dan Brostek of Aetna and Cindy Meltzer of Isis Parenting. Both have interesting, and very different, stories to tell but both represent what community management means to organizations today.
Dan's perspective comes from leading the social business efforts at Aetna and working to stear that particular ocean liner in a new direction while ensuring consistency in approach within a complicated and regulated marketplace. Cindy works for a much smaller organization but one with a unique business model and an opportunity to grow in part from extending its value through online networks. Both see the new opportunities and risks created by social technologies and recognize that the management approach needs to adapt to effectively address these new opportunities and risks.
Join us on Thursday at 3pm ET/noon PT for what promises to be an interesting conversation.