- Blogs--we discussed why folks are having difficulty getting comments on their newly formed blogs. We talked about content strategies. We talked about the importance of having a group of champions to engage in the work of keeping the blog going. We pointed to Acronym as a successful model for association blogs.
- Social Networking Sites (SNS)--we talked about Facebook, including group pages, applications events and more. We talked about Facebook being like a party, where LinkedIn is more like a business networking event. We talked about LinkedIn groups as a possible opportunity for associations looking to expand their reach. Maddie pointed to the YAP Facebook group as a model of group activity on any SNS.
- Wikis, Forums, Listservs, Podcasts, Reviews & Ratings, Twitter--we talked about other Web2.0 technologies, including more about having a group of champions. We also talked about knowing your constituents. For many groups, breaking the e-mail habit in favor of online social media is not yet in sight.
I'd read recently that customers want to read and contribute to ratings and reviews. The research, reported by eMarketer and found by me on The Buzz Bin, applied to consumers. Here's how I did the math...
- one--critics tend to be more common than creators (can you tell I've been reading Groundswell?)
- plus one--the fact that customers tend to trust the opinions of their peers
- equals two--ratings and reviews would be a natural Web2.0 step for associations.
What do you think is the most promising Web2.0 tool for marketing your association? Have you tried it? What have the results been so far?