Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.
Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization. Key considerations include deliverability, reporting, list management and split testing capabilities. Price makes the listâ€"at number 10.
Email Marketing Best Practices offers five tips to maintain high deliverability rates and avoid being perceived as a spammer. These include techniques for proper list building and maintenance, message design, list segmentation and complaint handling.
Finally, Using Google Analytics to Track Email Campaigns shows you how to use campaign management features within Google Analytics to track not only the number of visitors generated by your campaign, but also the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rateâ€"useful statistics that may not be provided by your email service provider. Understanding visitor behavior enables you to more effectively provide the information your buyers are seeking, keep them on your website longer, and increase conversion or purchase rates.
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technorati tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, increase conversion rates
del.icio.us tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, increase conversion rates
icerocket tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, increase conversion rates
del.icio.us tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, increase conversion rates
icerocket tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, increase conversion rates
Contact Tom Pick: tomATwebmarketcentralDOTcom
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