Google's planning to build its own ad blocker for their popular web browser Chrome. Google has confirmed that this feature will be available in Chrome as a built-in feature from next year onwards.
The news seems controversial - a leader in the online ad space making their own tool to block adverts - but the reality is that there are many reasons why Google would want to create their own ad blocking tool.
The Coalition for Better Ads (CBA), an industry group dedicated to improving online ad content, has released a new standard for mobile and desktop ads. According to the standards specified by CBA, the problematic ads for mobile include autoplay videos, flashing animated ads, pop-up ads, etc. Problematic ads for desktop users include autoplay video, pop-up ads, large sticky ads, etc. Google's a part of this group, and they've been leading the charge by bringing their own content into line with the established standards.
The use of ad blockers is increasing rapidly, which is a concern for big advertisement companies like Google. There's also been a rise in competition for web browsers, with a growing number of challengers now including ad blocking options as standard.
There are many more reasons which have motivated Google to create their own ad blocker. The folks at TechWyse have created this infographic, with all the stats gathered from the ad blocker industry. Take a look and share your comments.
This post was originally published on Irfan Ahmad's blog.