Why User Experience Matters to Marketing [Infographic]
User experience - or UX - is about making your website both aesthetically pleasing and user-friendly for visitors. While first impressions are 94% design-related, functionality is also critical, ensuring it's easy as possible for a user to navigate your site to find exactly what they need.
Good UX encompasses value, usability, functionality, adaptability, navigation, and design to provide a positive experience, and each of these elements is equally important, as they’re interconnected and work together to contribute to how functional your website is. And that's important, especially when you consider that some 86% of buyers say they'll pay more for better customer experience.
But what direct impact do each of these elements have on your marketing strategy? Does having a mobile-friendly website matter? And is there a correlation between bad UX and a high bounce rate?
WebpageFX have created this engaging infographic, which breaks down each element of UX and the significant influence it can have on your website. If you’re looking to increase customer engagement and ensure your marketing tactics are worthwhile, check out the below infographic.
A version of this post was first published on the Digital Information World blog.
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