Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right... just to hear crickets.
Trust me, I’ve been there. After leaving my traditional 9-5, I had to figure out how to build my personal brand in order to attract clients to my brand new social media consultation and management business, faster than I ever had to before.
More than ever, building my personal brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients.
So let’s get real about your social media presence - your number of followers has nothing to do with how much money you can make from social media marketing.
"The number of followers you have is not an indicative measure of how much money you're likely to make from social media marketing."
Posting content that's “cute”, or just engaging for engagement’s sake, which has nothing to do with your business will not cultivate an audience that's interested in what you have to offer.
Posting randomly is not going to attract new, engaged audience members on a consistent basis
Solely posting about your latest sale is also not going to prompt droves of people to contact you, throwing together content just to get something posted isn’t going to work either.
The main thing that stops people from growing their businesses by using social media is a lack of a competent strategy.
Posting without a plan will only keep you stuck in the busy work - feeling like you’re actually doing things, when in reality, you’re just getting stuck in activities that aren’t getting you the clients you need. You can spend all the money and time in the world organizing photoshoots and creating content, but if you aren’t thinking about how to build an audience that's actually interested in your product, no one will see your amazing content, and you won't grow your audience. And more importantly, you won't be converting anyone into a paying customer.
Having a solid social media strategy in place will take the stress off of creating content and showing up consistently – in the right way.
Laying a well thought out, goal-oriented social media strategy, will help you grow a community of engaged followers that you can eventually convert into customers. You’ll no longer be worried about what to post, or if anyone will care.
This is critical to effective social media marketing. It's not the same as posting on your personal profile - knowing how to use hashtags or emojis or post cool Stories is a small part of utilizing social platforms for business purpose.
If you don't have a plan in place, prepare for more disappointment in 2020. Or, alternatively, set the time aside to strategize your approach.
A version of this post was first published on the Dhariana Lozano's blog.