Mark Drapeau posted an interesting article on Mashable about new media and how it could help the cable and network TV companies retain their advertising dollars.
In an age of DVR's such as Tivo, thousands of viewers are time-shifting their viewing so as more and more cable and TV news shows ask viewers to "Twitter your comments" and interact with the hosts those time-shifting miss out on that opportunity. Yet as Drapeau points out - The financial consequence of [viewers] not using DVRs, or downloading the shows from a third-party website, or other new options, is that more people watching the real-time version means more viewer share, which in turn means more advertising revenue.
Will more people start tuning in to watch in real time? With the political race heating up we might just see a switch to traditional TV viewing for a while.