Develop a strategic and effective presence on LinkedIn with this guide to take you from LinkedIn zero to LinkedIn hero from my favorite social media experts Jennifer McClure and Laurie Ruettimann.
Jennifer and Laurie have developed an online learning series to help recruiters, job seekers and HR professionals get the most out of LinkedIn, Twitter, and Facebook. You can watch the corresponding recorded webinar here for $37.99 or purchase all three for $99.00.
I have heard both women speak on social media at different conferences and I worked with Laurie for two years - and I just want to say that they definitely know what they're talking about. LinkedIn newbies and amateurs will learn a lot, get their profiles up to 100% completedness and just enjoy a "no BS" approach to social media training.
Here's what Laurie and Jennifer have to say about the webinar:
You have been warned about the war for talent. You have been told that it makes sense to develop a strategic social recruiting strategy. And you've heard the stories of talented people who seem to find amazing jobs on social networking sites.
How does this happen? What are the critical success factors for using LinkedIn as a Talent Acquisition professional? How do you determine business objectives and leverage LinkedIn as a competitive advantage? Can LinkedIn save money from the company's bottom line? And how is LinkedIn really used for professional development?
Developing a Strategic and Effective Presence on LinkedIn examines the who, what and why of the world's fastest growing social networking site.
- This session will help HR and TA professionals understand the tools and techniques of LinkedIn.
- You will also learn how the best brands use LinkedIn to cultivate awareness, develop brand advocates and nurture both consumer and employment leads in the market.
- We will help you deconstruct the data and reconsider what metrics you should measure and why.
- Attendees will receive a LinkedIn toolkit, which includes a copy of the slide deck, a recording of the webinar, a resource sheet and links with information from leading social media strategists.
Check out the infographic on Slideshare and watch the recorded webinar - get closer to LinkedIn megastatus. It's pretty sweet.