YouTube wants to implement more options to help creators manage claims of artificial intelligence-generated depictions of people within their clips. The platform has implemented an improved system that alerts creators to AI likeness claims on their content, as well as a simplified response process to dispute them.
YouTube launched likeness detection to all users over 18 in May. The system provides a way for people to upload their image and have YouTube scan for depictions in new video uploads.
That can help users manage any potential misuse of their image, but it also adds another element for creators to manage, which could impact their performance and earnings potential.
Which is the focus of this update.
First, YouTube is renaming its copyright menu in the video details page, and will now call it “Claims” instead.
As explained by YouTube: “If you receive a video restriction, whether it’s triggered by a Content ID copyright claim or a privacy-based AI likeness claim, it will simply live under this broader ‘Claims’ Tab. Our goal is to make it explicitly clear why a notice has been applied to your video and ensure you have a straightforward path to address it.”
So now, creators will have another way to stay on top of potential issues with their content. This also gives YouTube an additional way to enforce AI likeness detection.
YouTube is also updating its dispute process for when users want to have a video removed based on copyright or AI likeness grounds. This will give creators a streamlined pushback option in cases where they feel that request is not justified.
YouTube is adding four categories of response for creators, in order to resolve unfair claims:
- Explicit Consent: Creators will need to show that they have verified permission from the individual to use their voice and/or visual likeness.
- Parody, Satire, or Public Interest: Creators will be allowed to use AI depictions in certain cases where the likeness is used “transformatively” for comedic effect, critique or within a newsworthy context.
- Content Not Altered or Made with AI: Creators will have the option to refute a claim that it’s an AI-generated depiction.
- Claimed Content Doesn’t Appear: Finally, creators will be able to reject the premise of such claims outright.
Using these options should make it easier for creators to provide specific responses, though anything outside of these use cases will likely result in video restriction.
YouTube also clarified that likeness claims do not result in copyright or Community Guidelines strikes.
“While a valid claim means a video may be restricted or blocked from public viewing, it will not negatively impact your channel’s overall standing, health, or features,” YouTube said.
This should offer some assurance to creators who are concerned that AI likeness claims could be used maliciously to enact restrictions on YouTube accounts.
